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Social Media’s Chief Offenders

Lauren Iacono examines some annoying social media practices and ways to avoid the behavior. The post Social Media’s Chief Offenders appeared first on PAN Communications prSPEAK.

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Measuring the Success of Your LinkedIn Efforts

Lauren Iacono looks at some useful metrics for tracking the success of your LinkedIn efforts. The post Measuring the Success of Your LinkedIn Efforts appeared first on PAN Communications prSPEAK.

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Don’t Let Your Digital Media Campaign Fall on Deaf Ears

Susan Frechette on the importance of strategy within your digital campaigns. The post Don’t Let Your Digital Media Campaign Fall on Deaf Ears appeared first on PAN Communications prSPEAK.

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Getting Publicly Embarrassed? There’s an App for That – Fun with QR Code...

Marki Conway relives an embarrassing public moment as she offers tips and recommendations for QR Code mobile marketing campaigns. The post Getting Publicly Embarrassed? There’s an App for That – Fun...

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Social Sunday

Ariel Burch examines the marketing parallels between Sunday's big game and recommendations we make to our clients. The post Social Sunday appeared first on PAN Communications prSPEAK.

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March Madness = Social Media Madness

In advance of March Madness, Jason Newberg examines recent campaigns designed to capitalize on the overwhelming popularity of this annual event. The post March Madness = Social Media Madness appeared...

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Taking Notes from #KONY2012’s Digital Strategy

Jenny Gardynski talks about what types of digital strategy elements that PR and marketing professionals can learn from the KONY 2012 campaign. The post Taking Notes from #KONY2012’s Digital Strategy...

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B2B Marketers: Don’t Become a Victim of Shiny Object Syndrome – Think...

Vice President Jennifer Meyer advises how to balance campaigns for PR and marketing to influence the key business decision makers. The post B2B Marketers: Don’t Become a Victim of Shiny Object Syndrome...

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Is Public Relations, in the Traditional Sense, Dead? I think so…

Vice President Jason Ouellette explains why PR may be dead and the need for marketers to create integrated campaigns in order to succeed. The post Is Public Relations, in the Traditional Sense, Dead? I...

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Hitting the Target, Marketing with a Purpose

In approaching marketing campaigns, PAN Vice President's Jason Ouellette asks if you're understanding who and where your potential customers are The post Hitting the Target, Marketing with a Purpose...

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